Pub. 2 2012-2013 Issue 6

O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G C O L O R A D A N S R E A L I Z E D R E A M S May • June 2013 13 out there can bring your bank into the social media forefront without asking permission. Banks choosing to engage in social media should have constant monitoring, yes, including weekends. Beneficially, constant monitoring affords prompt responses to comments, questions, and connection requests. But what if you are not using social media? You still have to monitor, but monitor what? Well, the entire internet of course. It sounds like an absurd concept, but it’s actually quite possible, even manage- able. Specifically you’ll want to keep an eye on who’s talking about the bank. A customer could write about your service in their blog or in a forum. It could be positive feedback or negative, either way, you need to know about it because there are potential customers out there reading it. An employee could display their poor ethical choices on the Internet, while boldly being labeled as an employee of the bank. Unflattering moments await you. Luckily, there are free tools available formonitoring your bank’s online reputation, one of which is Google Alerts. With the Google Alert system, you can choose speci fi c words or phrases for which youwould like to receive alerts. You can even specify howoften you want to receive updates. Include the bank’s name, product names, slogans, and any personnel names in your list of items. Snif fi ng the internet for activities related to youwill help you gauge your online image and respond to issues youwouldhaveotherwisemissed. And if you respond through the Internet, I think it’s safe to say you have now of fi cially engaged in social media. For more information on the proposed guidance, visit http:// www.f fi ec.gov/press/pr012213.htm. Q Leticia Saiid is a tandem Software Support Specialist for CoNetrix. CoNetrix is a provider of information security consulting, IT/GLBA audits and security testing, and tandem – a security and compliance software suite designed to help fi nancial institutions. Visit our website at www.conetrix.com . Welcome to Denver. Ernie Panasci Managing Partner 303.376.8402 epanasci@stinson.com 5613 DTC Parkway, Suite 970 Greenwood Village, CO 80111 Stinson is proud to announce the addition of partners Ernie Panasci, Deborah Bayles, Zsolt Bessko, Kristin Godfrey and Perry Glantz, along with four associate attorneys in our new Denver Tech Center office. Our new partners represent many financial institutions throughout the Rocky Mountain and Southwest regions. They also offer legal counseling in corporate, securities, M&A, litigation, IP and real estate matters. Please join us in welcoming our Denver team. Stinson.com Denver Kansas City St. Louis Phoenix Washington, D.C. Omaha Wichita Overland Park Jefferson City Decatur The choice of a lawyer is important and should not be based solely on advertisements. Snif fi ng the internet for activities related to you will help you gauge your online image and respond to issues you would have otherwise missed.