Pub. 5 2015-2016 Issue 5

20 O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G C O L O R A D A N S R E A L I Z E D R E A M S FEATURE ARTICLES SHANE WALTON ALTERNATIVE FUNDING PARTNERS Social Media for Bankers: What Is Appropriate? To be clear, social media should never replace email, phone, or face to face meetings. T o succeed in the world of banking, con- nections help. Whether you are an HR executive recruiting new talent, a BDO on the hunt for new clients, or a market- ing director in search of new customers, strong relationships with the right people will help you to do your job better, quicker, and faster. This is where social media comes into play. At its heart, social media is a tool that makes you exponentially more efficient at building relationships. It allows you to connect with more people at once, to keep up to date on their lives, and to communicate the right message at the right time. To be clear, social media should never replace email, phone, or face to face meetings. But when used properly it com- plements these other avenues of connection, turbo charging your relationship building. Here’s how to do it right: Start With Clear Goals: Using social media just because you can is always a bad idea. Start by asking what you want to accom-