Pub. 8 2018-2019 Issue 2

14 O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G C O L O R A D A N S R E A L I Z E D R E A M S FEATURE ARTICLE BY SHANE FERRELL CSI’S VICE PRESIDENT OF DIGITAL STRATEGY Technology is often perceived as a dividing force in our society; yet, technology also harbors the potential to build lasting, meaningful relationships. C ommunity banks have historically been viewed as slow to adopt technology when compared to their larger counterparts. However, the need to answer increased consumer expectations via modern banking strategies has spurred more and more community institutions to embrace new technol- ogies. With customer expectations centering on dig- ital channels, a digital push has become paramount. Community Banks Zap the Tech Gap