Pub. 8 2018-2019 Issue 2

O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G C O L O R A D A N S R E A L I Z E D R E A M S September • October 2018 21 in your association’s trade journal is a solid approach to business development. dani@thenewslinkgroup.com | (v) . . Business publications are rated the first choice for staying in touch with what’s going on in their sector by % of decision makers. % of managers would recommend to people starting a career in their sector to read the business publications. A recent Nielsen Catalina study shows an average ROI of $ . for every $1.00 spent on print ads. Almost half of those surveyed preferred to look at an ad in print, and only in  preferred to see that same ad in a digital version. And no one wanted to see it in an app. Print is tangible, it’s engaging, it’s readable, but most of all… it works! ADVERTISING