Pub. 8 2018-2019 Issue 3

4 O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G C O L O R A D A N S R E A L I Z E D R E A M S Chairman’s Message T he Colorado Bankers Association is pleased to announce the endorsement of BankMarketingCenter.com (BMC), a web-based marketing portal that empowers banks to produce professionally designed, bank-branded marketing materials in a matter of seconds. Through the endorsement, CBA members will save 20 percent off BMC’s already low-cost monthly subscription fees. BankMarketingCenter.com contains an arsenal of more than 2,000marketing materials, ranging from ads, direct mail pieces, statement stuffers, flyers, posters andmore. BMC is con- stantly adding new materials so there’s always something new to choose from. Creating custom and personalized materials is so easy, anyone at your bank can do it. Once a marketing piece is created, BMC’s technology will route it through your bank’s own compliance approval process. It can also automatically send your creation to the printer or publisher of your choice. All materials are stored in your order history, which makes updating existing materials a cinch. It’s also beneficial for regulators, who can view records of your marketing materials and approvals in one place. For brand-conscious banks, or those who have an estab- lished inventory of marketing collateral, BankMarketingCenter. comcan build a private labeledmarketing site that includes only bank-approved designs. This allows banks to maintain their unique brand, decentralizemarketing and empower employees, andmove themarketing department away fromproduction and into revenue generation. For banks that have TVmonitors displayed in their branch- es, BMC has a powerful digital signage solution that is just as turnkey and easily managed. BMC has an extensive library of templates or you can build your own and have them displayed in seconds. You can preschedule your ads and content and also specify which branches and what timeframes you’d like ads displayed. BMC’s digital signage solution can be included with or without the BMC marketing portal for an additional small monthly fee and a one-time cost for each TV player. BankMarketingCenter.com puts your bank in complete control of the marketing production process for a fraction of your current marketing costs. We encourage you to see first- hand how BMC can create cost-savings and efficiencies for your bank. n Learn more about BMC and attend a demo by visiting http://www.bankmarketing - center.com/?ref=CO or by contacting Keith Pagel at (678) 528-8041 or kpagel@ bankmarketingcenter.com . Don Childears President and CEO CBA Is Proud to Introduce Members to Bank Marketing Center