Is your overdraft program taking a backseat?
Like many Americans, community banks continue to face challenges related to a lack of time, money and/or the personnel to get things done. One thing that can get overlooked along the way — but shouldn’t — is your overdraft program. While you may not notice any issues on the surface, all aspects must be periodically evaluated to ensure it’s adhering to regulatory guidelines, industry best practices and consumer expectations. If your program has been stuck on the back burner, you not only risk lackluster service and results but also leave your bank open to regulatory scrutiny, litigation, and more.
So much to do, so little time — and resources
Your staff members have a lot vying for their attention these days. Your team may be facing:
- Too many projects
A lengthy list of exciting strategic initiatives, including the rush to the digital transformation brought on by the pandemic, can take up valuable time, pushing important but less-exciting tasks — like your overdraft program — to the side. Is evaluating your overdraft strategy more complicated given recent market shifts and regulatory uncertainty?
- Inadvertent neglect
Evaluating your overdraft strategy may have fallen off the radar completely amid time and budget constraints. Regardless of how much revenue your program currently provides, it’s critical to take the time to understand how your account holders use it. There are too many risks associated with maintaining the status quo. Do you need help with deciphering the value of your program to preserve needed revenue?
- Shortage of workers
During the Great Resignation of 2021, droves of workers quit their jobs for a variety of reasons. Community banks were not immune, with human resource officers frustrated at candidates missing scheduled interviews or, even worse, the first day on the job. Is your team overworked and thus unable to get to every task on their plate?
- Knowledge gap due to workforce turnover
The impact of the workforce changes brought on by the pandemic continues to strain the delivery of services in all business sectors. The latest statistics from the U.S. Labor Department Job Openings and Labor Turnover Report indicated a record 11.5 million job openings in March. As turnover rates remain historically high, workers may be especially hard to retain, leaving gaps in knowledge of how to communicate program details properly and consistently to your account holders. Has your staff fallen behind on new-hire and refresher training to ensure your account holders know how your overdraft program works?
If you answered “yes” to any of the above questions, it’s crucial to move program evaluation to the top of your priority list.
Risks of overlooking your overdraft strategy
Accepting the status quo can lead to processes and procedures becoming stale. This opens your bank up to vulnerabilities, such as:
- Potential regulatory exam issues
- Additional risk for class-action lawsuits
- Confusion or lack of understanding among account holders
- Account holders going elsewhere to have their needs met
As the focus and attention on overdraft programs increases, it’s essential to perform a periodic, top-to-bottom assessment that looks at:
- Staff training and program knowledge (including lobby and call center)
- Consistency in communication
- Compliance with regulatory rules and best practices
- Financial education resources
- Appropriate fee amounts
- Program components including de minimis, daily caps, grace periods, low-balance alerts, etc.
Optimize program results with proven resources
If strained resources and other projects currently consume all your team’s focus and attention, it may be time to lean on an outside expert to ensure your overdraft program’s success. Don’t leave program evaluations on the back burner and risk getting burned. A professional overdraft program consultant can ease the burden of periodic program reviews and ensure your overdraft program is optimized.
JMFA is one of the most trusted names in the industry. Whether recovering lost revenue, uncovering new savings with vendor contract negotiations, creating more value, serving account holders better or delivering a 100% compliant overdraft service – JMFA can help deliver measurable results with proven solutions. To learn more, please visit www.JMFA.com or call 800-809-2307.